Kamis, 21 Maret 2013

[R277.Ebook] Free PDF Accounts, Excuses, and Apologies, Second Edition: Image Repair Theory and Research, by William L. Benoit

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Accounts, Excuses, and Apologies, Second Edition: Image Repair Theory and Research, by William L. Benoit

Updated with a timely literature review and new case studies from sports, international politics, and third-party image repair.

In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. This fully updated edition of the 1994 volume investigates the situations in which threats to image arise and describes the image-repair strategies that may be used to help defuse these threats, such as denial and apology. The author reviews various theories on image repair, and extends prior research on the topic to include work on persuasion or attitude change.

Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). New case studies include the British Petroleum oil spill in the Gulf of Mexico, Anthony Weiner, Lance Armstrong, Apple’s apology to China over the iPhone, and Prime Minister David Cameron’s apology for Bloody Sunday.

“This is an extremely valuable update to the most influential book ever published on crisis communication.” — Timothy L. Sellnow, coauthor of Theorizing Crisis Communication

  • Sales Rank: #1212812 in Books
  • Brand: Benoit, William L.
  • Published on: 2014-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .42" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 166 pages

Review
This is an extremely valuable update to the most influential book ever published on crisis communication. Timothy L. Sellnow, coauthor of "Theorizing Crisis Communication""

Though the world has changed markedly since its first publication, this volume remains important Well structured and clearly written, this study will serve those in political science, psychology, and business as well as those interested in rhetoric and communication. "CHOICE"
This is an extremely valuable update to the most influential book ever published on crisis communication. Timothy L. Sellnow, coauthor of "Theorizing Crisis Communication""

About the Author
William L. Benoit is Professor of Communication Studies at Ohio University. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.

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Rabu, 20 Maret 2013

[N211.Ebook] Free Ebook American English: An Introduction by Zoltan Kovecses (2000-09-26), by Zoltan Kovecses

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American English: An Introduction by Zoltan Kovecses (2000-09-26), by Zoltan Kovecses

  • Published on: 1656
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Senin, 18 Maret 2013

[A678.Ebook] PDF Ebook Exploring the Raspberry Pi 2 with C++, by Warren Gay

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Exploring the Raspberry Pi 2 with C++, by Warren Gay

You have a Pi 2, but what exactly can you do with it? This book takes you on a tour of the Pi 2 hardware and all of the fantastic things that you can do to create innovative and useful projects with your Pi. Start with creating a workstation that does actual work, and move into installing a custom kernel, creating a clock, learning the ins and outs of the GPIO interface, and pick up some useful C++ skills along the way.
Warren Gay, author of Mastering the Raspberry Pi, takes you through a set of experiments to show just what the Pi 2 is capable of and how you can use it to make your own fantastic creations.
What You Will Learn:

  • How to create an experimenter's workstation for the Pi 2, complete with breadboard and even Arduino
  • All the details of GPIO, including a custom command for working with it
  • Useful projects like a general purpose clock and the PiSpy
  • Quick intro to C++ for the Pi
  • How to make a multi-core webserver

Who this book is for:Intermediate electronics enthusiasts and Pi fans, makers, students, teachers, and everyone who wants to know how to make the Pi really work.

  • Sales Rank: #560245 in Books
  • Published on: 2015-11-24
  • Released on: 2015-11-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .50" w x 7.00" l, .83 pounds
  • Binding: Paperback
  • 190 pages

About the Author

Warren Gay has been an electronics enthusiast since childhood and often dragged discarded TV sets home after school. In high school he learned to program the IBM-1130 and then pursued a career in software development at Ryerson Polytechnical, in Toronto. Since then he has worked professionally for over 30 years, mainly in C/C++, under Unix and Linux.

Meanwhile, the love of electronics has never faded since the early creation of his home-brewed Intel 8008 system in the 70's to the present day projects employing the Raspberry Pi. Warren also holds an advanced amateur radio license and was able to work the Mir space station (U2MIR) using packet radio in August 1991.

He's authored other books including Mastering Raspberry Pi for Apress, Sams Teach Yourself Linux in 24 Hours, Linux Socket Programming by Example, and Advanced Unix Programming.

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0 of 0 people found the following review helpful.
Hot off the press, hardware coding oriented, fast overview, worth having for RasPi C++
By rwizard
This is a preliminary review. Because the book was just published and had no purchaser reviews, when I got my copy this morning I thought I would make the effort to get this up. But you should know that I have not tested the accuracy of the information against actual code running on the RasPi hardware. Still, I thought it would be useful to give potential buyers some sense of the book, even if it is based only on a quick reading of the text. I will revise the review with any problems I find, and I may adjust the star rating up or down with time, but in the meantime, at least there will be something here besides the publisher's official spiel ; ) .

The first thing you need to know about this book is that it is in no way a substantial C++ primer. If you don't already know C++, you are going to have to use some other resource to learn it. There is more "primer" material on electronics hardware than on C++ (there is a little), and once you understand the role the book is attempting to fill, this isn't so bad. Besides, I suspect the author figures programmers need more help with hardware than with coding.

There was one topic in the book I found a little off topic, and that was the section on PiSpy. It wasn't a negative, I just didn't see it as all that relevant to C++ and the RasPi. Perhaps in time I will see the connection, but so far it seems a little tangential.

The book gives you a good deal of the information you will need in order to use C++ and the Raspberry Pi together, including an overview of key RasPi hardware oriented C++ classes. The first half of this book is an orientation for the hardware, the second half is more software oriented, with the assumption that C++ on the Pi is going to be largely about talking to the hardware. Again, if you want to know about C++ application development in the sense of working with data, networking protocols, guis, and so on, you are going to want some additional resources to draw on. If you want to know about coding to manage things like switch bounce, then you will be good to go.

I recognize that the book is something of a survey/intro text, and is slightly less than 200 pages, but I would have liked to see more depth, more sample code, and more examples. I'm not saying that these things aren't there, but if this is your first stab at this kind of development, you'll want to put on a big pot of coffee before you start. If you have basic knowledge of C++, and if you have some knowledge of hardware and embedded development then this publication should allow you to get a quick toehold and start you on your way. But it is the beginning of your journey, not the middle or the end.

In conclusion, if you want to code for the RasPi with C++, you should probably have this book. At the moment the book doesn't have a lot of competition, and it certainly contains worthwhile information. Sadly, the price reflects its niche position.

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Kamis, 14 Maret 2013

[K686.Ebook] Download PDF Strategic Management in the Media: Theory to Practice, by Lucy Küng

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Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context.

It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.

The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsman, CNN, MTV, Disney and Pixar.

  • Sales Rank: #1190702 in Books
  • Brand: Brand: SAGE Publications Ltd
  • Published on: 2008-04-28
  • Released on: 2008-04-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.52" h x .58" w x 6.69" l, .95 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

Review
'...provides vital insights into the elements of strategy and their application to media firms. K ng relates strategic concepts to the unique settings and operating conditions of various media using contemporary examples that direct attention to core issues and challenges. Solidly grounded in theory but not pedantic, the book explores the nature of change in media markets and how strategy must be altered in response. It is essential reading for those who make or wish to comprehend choices of media companies' - Professor Robert Picard, Media Management Transformation Centre, University of Jönköping, Sweden

'Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. This book's integrative approach provides a unique perspective in which common themes linking media strategy and industry environment were thoughtfully discussed. The focus on media organizations' adaptive strategic behavior, especially in technology management, creativity and innovation offers a pragmatic approach to understanding today's changing, complex world of media' - Sylvia M. Chan-Olmsted, Professor and Associate Dean for Research, College of Journalism and Communications, University of Florida

About the Author
Lucy K ng, Media Management and Transformation Centre, Jönköping International Business School, and Ashridge Business School.

She is the author of Inside the BBC and CNN: Managing Media Organisations (2000, Routledge), and also wrote the chapter on Media Management in Donsbach, W. (ed.) , The International Encyclopaedia of Communication (2007 Oxford, Blackwell).

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2 of 2 people found the following review helpful.
An Excellent Book
By Md Obaid Siddiqui
This is an excellent book on the subject of Media Management for the students, teachers and professionals alike. The book helps the reader to understand the dynamics of today's media industry and prepares the media managers to work efficiently in an increasingly complicated media market.

0 of 0 people found the following review helpful.
A vital primer for 21st Century Digital Media Industries
By D. Craig
Dr. Küng's prescient text offers a framework for understanding the rapidly-evolving media landscape through the lens of strategic media management. I've used this text in my classrooms in the Masters of Communication Management program at USC Annenberg for the past 6 years, helping develop the next-gen of media professionals. As this book sets forth, these media professionals must be prepared to accommodate for perpetual technological disruption, develop fluid and iterative organizational structures, and embrace risk and constant innovation. This book could not be more timely for those hoping to navigate the 21st Century media industries.

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Sabtu, 09 Maret 2013

[S245.Ebook] PDF Download The Jungle Book (Troll Illustrated Classics), by Rudyard Kipling, Holly Hannon

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The Jungle Book (Troll Illustrated Classics), by Rudyard Kipling, Holly Hannon

The Jungle Book (Troll Illustrated Classics), by Rudyard Kipling, Holly Hannon



The Jungle Book (Troll Illustrated Classics), by Rudyard Kipling, Holly Hannon

PDF Download The Jungle Book (Troll Illustrated Classics), by Rudyard Kipling, Holly Hannon

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The Jungle Book (Troll Illustrated Classics), by Rudyard Kipling, Holly Hannon

Children, parents, and educators for more than a decade have trusted Troll Illustrated Classics. Carefully abridged and beautifully illustrated, these afforably priced paperbacks now feature contemporary new covers that bring alive the best-loved classics for a new generation of readers.

  • Sales Rank: #4511247 in Books
  • Brand: Brand: Troll Communications
  • Published on: 1999-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: .16" h x 8.30" w x 10.76" l,
  • Binding: Paperback
  • 48 pages
Features
  • Used Book in Good Condition

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Kamis, 07 Maret 2013

[Q890.Ebook] Download PDF Silber - Das dritte Buch der Träume

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Silber - Das dritte Buch der Träume

Silber - Das dritte Buch der Träume



Silber - Das dritte Buch der Träume

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Silber - Das dritte Buch der Träume

  • Sales Rank: #3053505 in Books
  • Original language: German
  • Dimensions: 8.62" h x 1.58" w x 5.94" l, 1.59 pounds
  • Binding: Hardcover

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