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Strategic Management in the Media: Theory to Practice, by Lucy Küng
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Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context.
It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.
The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsman, CNN, MTV, Disney and Pixar.
- Sales Rank: #1190702 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 2008-04-28
- Released on: 2008-04-11
- Original language: English
- Number of items: 1
- Dimensions: 9.52" h x .58" w x 6.69" l, .95 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
Review
'...provides vital insights into the elements of strategy and their application to media firms. K ng relates strategic concepts to the unique settings and operating conditions of various media using contemporary examples that direct attention to core issues and challenges. Solidly grounded in theory but not pedantic, the book explores the nature of change in media markets and how strategy must be altered in response. It is essential reading for those who make or wish to comprehend choices of media companies' - Professor Robert Picard, Media Management Transformation Centre, University of Jönköping, Sweden
'Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. This book's integrative approach provides a unique perspective in which common themes linking media strategy and industry environment were thoughtfully discussed. The focus on media organizations' adaptive strategic behavior, especially in technology management, creativity and innovation offers a pragmatic approach to understanding today's changing, complex world of media' - Sylvia M. Chan-Olmsted, Professor and Associate Dean for Research, College of Journalism and Communications, University of Florida
About the Author
Lucy K ng, Media Management and Transformation Centre, Jönköping International Business School, and Ashridge Business School.
She is the author of Inside the BBC and CNN: Managing Media Organisations (2000, Routledge), and also wrote the chapter on Media Management in Donsbach, W. (ed.) , The International Encyclopaedia of Communication (2007 Oxford, Blackwell).
Most helpful customer reviews
2 of 2 people found the following review helpful.
An Excellent Book
By Md Obaid Siddiqui
This is an excellent book on the subject of Media Management for the students, teachers and professionals alike. The book helps the reader to understand the dynamics of today's media industry and prepares the media managers to work efficiently in an increasingly complicated media market.
0 of 0 people found the following review helpful.
A vital primer for 21st Century Digital Media Industries
By D. Craig
Dr. Küng's prescient text offers a framework for understanding the rapidly-evolving media landscape through the lens of strategic media management. I've used this text in my classrooms in the Masters of Communication Management program at USC Annenberg for the past 6 years, helping develop the next-gen of media professionals. As this book sets forth, these media professionals must be prepared to accommodate for perpetual technological disruption, develop fluid and iterative organizational structures, and embrace risk and constant innovation. This book could not be more timely for those hoping to navigate the 21st Century media industries.
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